Quand les bobos deviennent une fierté

Badge of honor

Transformer les bobos en marques de fierté, c’est le pari de Nike en Chine avec sa collection de pansements baptisée « Badge of Honor ». Au total, ce sont 4 sets de 14 pansements qui sont proposés au public, chacun correspondant à un sport : course, basketball, football et skateboard
Overview

How We Approached

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

Our life is

Frittered away

By detail

Overview

How We Approached

Overview

How We Approached

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

How The Project Was Received

“It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. The design ended up being better than I could have envisioned!”

Eve CrawfordProduct Designer